An Automated Email That You Send Has A High Click-Through Rate, But The Landing Page That It Promotes Has A Low Conversion Rate. Which Element Would Benefit Most From Contextual Marketing?

  • A personalized subject line in the email.
  • A smart CTA in the email to show different wording to visitors.
  • A smart form on the landing page to ask different questions of visitors who come from the email.
  • A personalization token on the landing page that displays the first name of visitors who come from the email.
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