In Evaluating Your Company’s Blog Posts From The Past Quarter, Your Boss Sam Has Identified That The Post Called “The Top 3 Ways To Improve Your Marketing” As Being A Top-Performing Post. Sam Wants To Add Contextual Marketing To Show Different ‘Ways To Improve Your Marketing’ To Different Blog Readers Based On Their Lifecycle Stage. Is This A Good Approach?

  • “Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.”
  • “Yes. We can change the content for our blog readers, but need to determine if lifecycle stage is the best segment.”
  • “No. We cannot change the blog content because it is confusing to RSS readers.”
  • “No. Search engines would only see the same content as the lead lifecycle stage.”
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