Sam, Your Boss At ABC Marketing Agency, Wants Users To Feel More Connected To Your Company. Sam Suggests: “Add A Personalization Token To The Home Page That Says ‘Welcome, First Name.’ I Know That We Need Personalized Content.” How Would You Respond To Sam’s Request?

  • “We should add it because big companies like Amazon and Netflix have it.”
  • “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.”
  • “We can’t add it. Too much traffic is comprised of unknown visitors.”
  • “We shouldn’t add it because visitors won’t be comfortable seeing their name on our home page.”
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