Your Colleague Shane Wants To Add Contextual Marketing To All Of Your Company’s Landing Pages By The End Of This Month. You Respond By Telling Shane That This Isn’t A Recommended Approach Because:

  • It’s easy to get overwhelmed and best to start small in your efforts.
  • Some content offers are for first-time visitors which means the landing page can’t use contextual marketing.
  • It’s only possible to personalize one section of the website at a time.
  • Your visitors will be confused by having different options on each landing page.