You’re Trying To Build Out A Contextual Marketing Strategy At Your Company, But Your Boss Is Not Seeing The Value Of It. How Do You Explain The Benefit Of Personalization?

  • Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual.
  • By using personalization, we won’t have to create any new content because the user will always see fresh information.
  • Personalization is important for our SEO strategy because it will help our content rank higher in search engine results.
  • If we use personalization, we’ll save money on paid advertising.